You do not need to be on Shopify to request this audit.

If your business currently runs on WordPress, Wix, Squarespace, or a custom-built website, we can still carry out a thorough SEO audit and give you clear, practical insight into how your site is performing and where the biggest opportunities lie. If, after the audit, you decide you’d like us to build or rebuild your website, we work exclusively with Shopify — a global eCommerce leader trusted by businesses of all sizes. Shopify gives Irish SMEs access to world-class performance, security, and features without the complexity or cost traditionally associated with enterprise platforms.

 

How We Run a Shopify SEO Audit (Our Process )

This isn’t an automated report or a generic checklist.
Our Shopify SEO audits follow a clear, structured process

1. Discovery & Access (before we touch anything)

Before analysing your store, we gather the essentials:

  • Google Search Console access (read-only is fine)

  • Google Analytics 4 access

  • Your website URL 

  • A short overview of your business and main products

This stage helps us understand who you are, what you sell, and who you’re trying to reach.
If that isn’t clear, SEO won’t be either — and we’ll tell you that honestly.

2. Technical SEO Health Check (foundation first)

This answers one critical question:

Can Google crawl, understand, and trust your Shopify store?

We review:

  • Indexing status (indexed, not indexed, crawled but not indexed)

  • Core Web Vitals (mobile-first)

  • Page speed and layout stability

  • Canonical issues (very common on Shopify)

  • Duplicate content from collections, tags, and filters

  • Sitemap and robots.txt health

  • Broken links and 404s

  • Mobile usability issues

Outcome:
A clear list of technical blockers that are holding performance back.

3. On-Page SEO Review (where most stores fall down)

This is where many Shopify stores struggle.

We audit:

  • Homepage structure (H1–H3 hierarchy)

  • Collection pages (a major SEO opportunity)

  • Product page templates

  • Meta titles and descriptions

  • Image alt text

  • Internal linking

  • URL structure

  • Content depth compared to competitors

Most Shopify stores look great visually — but the SEO structure underneath is weak.
This is where meaningful improvements usually come from.

4. Content & Keyword Alignment

This answers:

Are you targeting the right searches?

We look at:

  • What keywords you think you rank for

  • What you actually rank for (via Search Console)

  • Missed keyword opportunities

  • Thin or duplicated content

  • Blog strategy (if any)

  • Category-level search intent

This isn’t full keyword research —
it’s about identifying directional opportunities that matter.

5. Authority & Trust Signals

This answers:

Why should Google trust your site over competitors?

We review:

  • Backlink profile (high-level)

  • Brand and trust signals

  • Reviews and social proof

  • Internal E-E-A-T signals

  • About, Contact, and Policy pages

This is especially important for Irish and UK-based businesses.

6. Conversion & UX Signals (SEO that makes money)

SEO without conversion is wasted effort.

We lightly assess:

  • Navigation clarity

  • Page flow

  • Calls-to-action

  • Trust badges and reassurance

  • Friction points that may be hurting conversions

If rankings improved tomorrow, we want to be confident that results would follow.

7. What You Receive

You’ll get:

  • A plain-English audit summary

  • Clear priority actions, grouped as:

    • 🔴 Critical (blocking growth)

    • 🟠 Important (quick wins)

    • 🟢 Strategic (long-term gains)

  • An honest assessment of:

    • Whether SEO is the right lever right now

    • Whether we’re the right fit to help you

No pressure. No obligation. Just clarity.


🧰 Tools We use 

We keep things lean and professional:

  • Google Search Console

  • Google Analytics 4

  • PageSpeed Insights

  • Shopify Admin & theme review

  • Manual competitor review

  • (Optional later: Ahrefs / Screaming Frog)



What we review in your free audit

During the audit, we look at key areas that directly affect visibility, performance, and conversions, including:

  • Site structure and page hierarchy

  • Shopify theme setup and technical SEO foundations

  • Page speed and mobile performance

  • On-page SEO (titles, headings, internal linking)

  • Indexing and visibility issues

  • Obvious conversion blockers or UX issues

You’ll receive a clear summary of findings, written in plain English — not technical jargon.

 

What happens after the audit

There’s no obligation to proceed.

If the audit uncovers issues you’d like help fixing, we’ll explain your options clearly. If you decide to do nothing, that’s completely fine too — you’ll still walk away with useful insight into your site.

Request your free audit

Complete the short form below and we’ll be in touch within 48 hours .
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