Email Capture & Welcome Flow (Ireland) in 30 Minutes

Email Capture & Welcome Flow (Ireland) in 30 Minutes

Why this matters

Email is your highest-ROI channel. Capture visitors properly (GDPR) and convert them with a short, value-first welcome that points people to your best products.

Part 1 — Capture (10 minutes)

1) Craft the offer

  • Pick one: 10% first order or a genuinely useful free guide/checklist tied to your products.

  • Promise what they’ll receive (tips, new drops, early sales) to reduce unsubscribes.

2) Pop-up & embedded form

  • In Shopify/Mailchimp, enable a sitewide pop-up + footer form.

  • Trigger: 5–7 seconds or 40% scroll.

  • Fields: Email (Name optional).

  • GDPR line: “I agree to receive marketing emails from {Brand}.”

  • Link to your Privacy Policy.

3) Double opt-in (recommended)

  • Turn on double opt-in in Mailchimp for list health and compliance.

  • Customise the confirmation page to link your top collection.

4) Deliver the incentive automatically

  • If it’s a discount, create a single-use code (14-day expiry).

  • If it’s a guide, host the PDF on Shopify Files and link it in Email 1.

Part 2 — The 3-Email Welcome (15 minutes)

Timing: Email 1 immediately, Email 2 at +2 days, Email 3 at +5 days.
Tone: helpful, clear, short paragraphs, Ireland specifics.

Email 1 — Welcome + Value (send instantly)

Subject: Welcome to {Brand} — here’s your {code/guide}
Body (template):

  • Thanks + one-line USP.

  • Your code/guide link.

  • Top collection link + best seller link.

  • Short “Shipping & Returns (Ireland)” note (3 lines).
    CTA: Shop best sellers.

Email 2 — Help Me Choose (+2 days)

Subject: Not sure what fits? Start here.
Body:

  • 3 cards linking to your top three collections with “who it’s for” lines.

  • Mini FAQ: delivery time in Ireland, returns window, warranty.
    CTA: Browse {primary collection}.

Email 3 — Social Proof + FAQs (+5 days)

Subject: What customers in Ireland say about us
Body:

  • 2–3 short review quotes (ideally with names/locations).

  • FAQ bullets: installation/sizing, delivery, exchanges.
    CTA: See our most-loved product.

Part 3 — Quick optimisations (5 minutes)

  • UTMs: add ?utm_source=email&utm_medium=welcome&utm_campaign=welcome1/2/3.

  • Segmentation: tag by source (Popup, Footer, Blog) for later targeting.

  • Resend to non-openers of Email 1 after 48 hours with a new subject.

  • Deliverability: keep images light, add a plain-text version, and include your physical address & unsubscribe.

Copy blocks you can paste

Pop-up headline:
“Get 10% off your first order”
Sub: “Plus tips, new arrivals & early access—Irish delivery updates included.”

Welcome snippet (Email 1):
“Thanks for joining {Brand}. We’re an Irish team focused on {benefit}. Start with our {top collection} or see what everyone’s buying: {best seller}.”

Mini FAQ (use in Email 2 or PDPs):

  • Delivery in Ireland: 3–6 working days (tracked).

  • Returns: 30 days on stock items; easy exchanges.

  • Warranty: 12 months.

30-Minute Checklist

  • Pop-up live with GDPR text + privacy link

  • Double opt-in ON and customised confirmation page

  • Single-use discount or guide link set in Email 1

  • 3-email welcome flow scheduled (0d, +2d, +5d)

  • Links added: top collection + best seller in every email

  • Test: sign up → confirm → receive Email 1 with working links

 

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