Product & Collection Pages That Rank in Ireland (Templates, Copy Blocks, Internal Links)

Product & Collection Pages That Rank in Ireland (Templates, Copy Blocks, Internal Links)

Why this matters

Most traffic and sales come from product and collection pages. Get these right and your blogs, ads, and social all convert better. Below is a fast, Ireland-specific pattern you can reuse for every SKU and collection.

Step 1 — Map one clear keyword per page (2 minutes)

  • Product pages: {product name} + {use/feature}

    • Example: “custom neon sign for weddings”

  • Collection pages: {category} + Ireland or location/intent

    • Example: “custom neon signs Ireland”

Tools: Use Search Console → Performance to see real queries, then refine titles/headers to match.

Step 2 — Product page template (copy & paste)

Ideal structure (keep one H1 only):

  1. H1 (Product title)
    Format: {Product Name} – {Key Benefit/Use}

  2. Price, options, Add to Cart (above the fold)

  3. Short benefit bullets (3–5)

  4. Trust strip: shipping time in Ireland, returns, warranty, secure checkout icons

  5. H2: Details (features/specs)

  6. H2: What’s in the box / Size & Materials

  7. H2: Shipping & Returns (Ireland)

  8. H2: Warranty & Support

  9. H2: FAQ (3–6 Qs)

  10. Reviews/UGC

  11. Related products / Recently viewed

Example copy blocks

Benefit bullets (paste near ATC):

  • Bright, even glow with low energy use

  • Custom text, fonts & colours—proof sent before making

  • Fast delivery in Ireland with tracked shipping

  • 12-month warranty + easy installation kit included

Shipping & Returns (Ireland):

  • Delivery: 3–6 working days in Ireland (tracked)

  • UK/EU: 5–8 working days; customs/VAT handled at checkout where applicable

  • Returns: 30-day returns on stock items; custom items eligible for exchanges if faulty (see full policy)

FAQ seeds:

  • How long does delivery take in Ireland?

  • Can I preview my custom design?

  • Is installation safe and easy?

  • What’s covered by the warranty?

SEO fields (Search engine listing preview):

  • Title: {Product Name} – {Primary Use/Benefit} | {Brand}, Ireland (≈60 chars)

  • Meta description: {1–2 killer benefits}. Fast delivery in Ireland. {Warranty/Returns}. (≈155 chars)

  • URL handle: short, hyphenated: /products/custom-neon-wedding-sign

Image rules:

  • Hero: 1600–2048px, WebP, <300KB if possible

  • Add one lifestyle shot and one close-up

  • Use alt text: “{product name} in {context}, Ireland”

Step 3 — Collection page template (copy & paste)

Structure

  1. H1 (Collection name)
    Format: {Category} – {Brand}, Ireland

  2. Short intro paragraph (80–120 words)

  3. Product grid

  4. Rich content below the grid (optional): FAQs, trust strip, internal links to key products/sub-collections

Intro paragraph example:
“Discover custom neon signs in Ireland—from wedding backdrops to shop fronts. Choose sizes, fonts and colours, preview your design, and get tracked delivery nationwide. All signs include an easy-install kit and a 12-month warranty.”

Collection SEO fields:

  • Title: {Category Keyword} – {Brand}, Ireland

  • Meta: Shop {category} with fast Ireland delivery, easy installation, and 12-month warranty.

  • URL: /collections/custom-neon-signs

Internal links to add in the intro/footer:

  • Link to best seller product

  • Link to sub-collection (“Wedding neon signs”)

  • Link to How to install blog

Step 4 — Internal linking that actually moves rankings

  • From home → link to top 3 collections using descriptive anchor: “custom neon signs”, “lighting for home office”, etc.

  • From each collection → link to top 3 products (editor’s picks).

  • From blog posts → link to collections and related products with exact-match or close-match anchor.

  • Add “Related articles” beneath product FAQs to keep users on site.

Step 5 — Reviews, UGC & social proof (conversion + SEO)

  • Enable a review app that outputs Product schema.

  • Ask customers to upload photos/videos; create a UGC carousel on the product page.

  • Pin top 3 reviews: one about quality, one about delivery in Ireland, one about installation.

Step 6 — Lightweight schema without headaches

  • Most modern Shopify themes output base Product/Offer schema.

  • Add an FAQ accordion on products/collections; Google often parses on-page Q&A even without extra plugins.

  • If you use a review app, ensure the aggregateRating is for the product, not the shop.

Step 7 — Quick checklist (run for every new page)

Product

  • One clear keyword mapped

  • H1 present; title & meta written

  • Benefit bullets near ATC

  • Details / Shipping IE / Warranty / FAQ

  • 2–4 compressed images with alt text

  • Internal links to collection + 1 related product

  • Reviews visible above the fold on mobile

Collection

  • H1 with “Ireland” where relevant

  • 80–120 words intro (unique)

  • Links to best seller + sub-collection

  • FAQ block (2–4 Qs)

  • Title/meta set; clean URL

Copy library (steal these)

Guarantee line (footer/PD):
“12-month warranty, 30-day returns on stock items, Ireland-based support.”

Speed line (cart/PD):
“Order today—tracked delivery across Ireland.”

Trust strip bullets:

  • Secure checkout (Visa/Mastercard/PayPal/Apple Pay)

  • Tracked delivery in Ireland

  • Easy returns & exchanges

  • Irish customer support

Measuring success (2 minutes weekly)

  • GSC → Performance → Pages → Filter by Country: Ireland

    • Watch collection & product pages for impressions/CTR.

  • GA4 → Engagement → Pages & screens

    • Check product detail views, add_to_cart, begin_checkout from Organic Search.

  • Update titles/metas for pages with high impressions but low CTR.

Back to blog